Turning Your Hobby Into Your Business – Selling Jewellery
If you enjoy making jewellery and are realising you’re making more than you need or need to fund more beads or maybe the thought has entered your head that jewellery making could actually work as an income for you? there are some basics to consider that will help you get started selling jewellery or maybe you’ve already started and need some pointers?
What are you going to sell?
Firstly find your style, collections are far easier for customers to view and more appealing than too many styles, colours and designs with no flow to them. Also make sure you have different price points for your pieces so you can gauge what sells, there is no harm in having some show stoppers to build your display around, but you are more likely to sell simple pieces.
How are you going to sell?
Decide how you are going to sell, there are so many options and some you may not have considered.
Craft fairs are a popular choice, but be prepared to do quite a few of differing types before you find the ones that work. School Christmas fetes may seem a no brainier but you may find that actually parents have just come with spending money for the kids and haven’t planned on any big purchases but a kids make your own bracelet stand may go down a storm!
Approach local clothes shops, gift shops or galleries to see if they would buy from you or offer a shelf on a sale or return basis.
Host a coffee morning, or ask if you can attend a local one even just to test a few reactions to your jewellery, if it goes well they may invite you back.
Often hotels will have cabinets to sell some local products through, these can be lucrative especially in tourist areas where guests have come on holiday with spending money.
If you make bridal jewellery, bridal shops and wedding fairs are a great marketplace for jewellery designers.
Consider running courses, these can be a great way to add to your income and get your name out there. Groups such as the Women’s Institute can often be looking for activities to fill their schedule.
Approach selling online with some awareness and lots of patience to get the right formula, many have set up websites expecting sales to just arrive but the web is a very large place and without an appropriately large advertising budget sales are not that easy to find direct to an independent website, there are some exceptions though.
Facebook has been a great way to sell over the years but Facebook is now more concerned with making money out of its users so expect to pay to reach your target market.
Etsy is a fab way to have a shop online without the hassle of an independent website but treat it as that, as it can take a lot of effort to get your store featured on etsy market places.
Try marketplace websites such as Not on the High Street (although it may be easier to get on new growing site) some others include All by Mama. Another one to have launched recently is Amazon Handmade.
As you can see there are a variety of options to get your designs out there, we’ll blog again with more business tips, but in the meantime if you’re already making to sell make sure you sign up for a wholesale account with us at www.burhousebeads.com